Pop star, “Dancing With the Stars” winner and “X-Factor” judge Nicole Scherzinger has been named the first spokeswoman for Kiss Product Inc. Scherzinger will represent Impress Press-On Manicure, the latest technology hitting the sharply growing nail care category.
Scherzinger will appear in the full marketing campaign, which includes television advertising, print, digital media and in-store displays for the launch, which is under Kiss’ Broadway logo. Impress is a collection of press-on, peel-off nails that provide the look and longevity of a gel manicure.
Read more here on WWD......
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