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Saturday, December 10, 2011

The Asian Journal gets to the heart of Filipino-American fashion designer Josie Natori


When fashion and design icon Josie Natori launched her Spring/Summer 2012 collection at the Asia Society in New York last September, she proudly showcased her Filipino roots.


For this new collection, Natori highlighted her signature East-West look by seamlessly combining style and sophistication with form and function with a sprinkling of elegance and glamor. For the fashion mogul, it is all about the Asian aesthetics and sensibilities and the Western contemporary lifestyle, and this has made Natori a distinct global brand which has survived these tough economic times.

The Natori accessories the models wore during the presentation were all custom-made in the Philippines, using local fabrics and materials.

“These are the kinds of things that I love doing. I’m very proud that they’re all made in the Philippines, alam mo hand-woven ito by an amazing artisan sa Bulacan. She actually just does placemats and we challenged her to make it into a bag,” Natori told the Asian Journal while showing us her purse for the evening.

That is how Natori thinks—the much-used ‘out-of-the-box’ perspective. How else could one envision that an abaca placemat can be made into a chic and fashionable evening purse? Or a small dish made out of capiz shells can be transformed into a belt buckle?

Read the full article here at Asian Journal......

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