The Natori Company and Parlux Fragrances, Inc. (NASDAQ: PARL) announced today the signing of a global licensing agreement to launch a luxurious new fragrance.
The fragrance line will debut in September 2009, in the U.S., with an international roll-out shortly thereafter. "Natori is a total concept; a way of life. And fragrance is a natural, sensual expression of that sensibility," says Josie Cruz Natori, President and CEO of the Natori Company.
"Josie Natori is a visionary designer. She is in perfect sync with the mindset of modern women as she transforms simple elements of daily life into sensual, luxurious experiences. The allure and romance of the East-into-West spirit her designs express will make this a timeless introduction," observes Neil Katz, Chairman and CEO of Parlux Fragrances, Inc. "The Natori brand's versatility and effortless sophistication translates beautifully to a fragrance we believe will truly have global appeal."
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